Staff Reporter : Bikroy the largest and most trusted online marketplace in Bangladesh, has launched the “Birat Haat 2024” campaign in association with Minister Hi-Tech Park Limited. Users can now buy and sell Qurbani cattle on Bikroy’s platform and get a chance to win exciting prizes worth up to BDT 2 lakh through an online contest.
A Memorandum of Understanding (MoU) was signed between the two parties at Bikroy head office in the capital’s Mohakhali. The agreement was signed by Eshita Sharmin, CEO of Bikroy, and K. M. G. Kibria, Head of Brand at Minister Hi-Tech Park Ltd.
Md Arifin Hussain, Head of Marketing at Bikroy; Samiur Rahman Shah Sami, Assistant Director of Business Development at Bikroy; and Shahriar Ahmed, Assistant Manager at Minister Hi-Tech Park Limited were also present. Minister has become the title sponsor of Bikroy’s Birat Haat for the eighth time.
Like previous years, Bikroy has launched Birat Haat, offering a diverse range of livestock animals for Eid-ul-Azha. Currently, there are two thousand ads for sacrificial animals on Bikroy, with the number expected to reach ten thousand. During last year’s campaign, Bikroy featured over 9,000 similar advertisements.
To participate in the online contest of Birat Haat 2024, users and members are invited to create a video featuring the Birat Haat theme song and share it on their Facebook, TikTok, or YouTube profiles. They must submit the video link on the Bikroy Blog. 13 winners will be selected based on the best video submissions.
For the Member contest, seven winners will be chosen based on the highest number of ads, views, and responses. Winners will receive attractive prizes, including refrigerators and LED TVs worth up to BDT two lakh from Minister Hi-Tech Park Ltd, a leading electronics and home appliance manufacturer in Bangladesh.
Eshita Sharmin, CEO, Bikroy, said, “Bikroy is a pioneer in online livestock trading for Qurbani in Bangladesh. For the past 11 years, we have been organizing an online Qurbani market for our customers to buy and sell livestock during Eid-ul-Azha. Every year, the demand from customers increases, and we are anticipating an excellent response this year as well. To enhance the joy of Eid, we are once again hosting the Birat Haat Contest for our customers and members, and we look forward to enthusiastic participation from everyone.”
K.M.G. Kibria, Head of Brand & Communication, Minister Hi-Tech Park Ltd., said, “For the past 22 years, Minister-MyOne Group has been conducting business with the slogan “My Product, My Country, Building Bangladesh”. As Eid approaches, just like before, Minister brings fantastic campaigns for our customers. We are thrilled to partner with Bikroy’s Birat Haat once again, marking our eighth collaboration. We hope this collaborative effort will enhance the joy of Eid for our customers. Lucky winners will have the opportunity to enjoy Eid even more with Minister’s amazing products.”