Staff Reporter : Total Energies Marketing Asia Pacific and Middle East (TEMAPME) recently signed a strategic distributor agreement with Asian Petroleum Limited (APL) to make ELF Lubricants available nationwide. Total Energies has signed such a distributor agreement for the first time in the country. Through the agreement, Asian Petroleum will act as the first distributor of ELF Lubricants in the country.
This milestone partnership reflects Total Energies’ global expertise in lubricant technology and the company’s commitment to an emerging economy like Bangladesh. Through Asian Petroleum’s strong distribution network , Total Energies hopes to provide world-class engine oils and transmission fluids for vehicles across the country.
A ceremony was held in the capital to celebrate the partnership. More than 300 customers and partners of Total Energies and Asian Petroleum attended the event.
ELF, which started its journey in France in 1967, has now established itself as one of the leading brands in lubricant technology. The company has also played an important role in the history of racing. The brand has also set new standards in the world of motorsport by winning multiple world titles in Formula One , Endurance and Motorcycle Championships. ELF has achieved global success based on its commitment to dedication , expertise and high quality products. The brand supplies specialized lubricants for use in cars and motorcycles in more than 110 countries.
Vincent Minard, Vice President Lubricants , Specialties and B2B , Total Energies Marketing Asia Pacific and Middle East, said , “ We see huge potential in Bangladesh. Our partnership with Asian Petroleum Limited is a testament to Total Energies’ commitment to expanding its operations in emerging markets.”
Asian Holdings CEO Shajedur Rahman Dewan said , “ ELF has a rich history as a brand. Through our partnership with Total Energies, we are able to build a globally leading brand.
“We are very pleased to bring this to Bangladesh. This agreement will not only strengthen our product portfolio , but it is also consistent with our commitment to providing high-quality solutions to our customers.”
It is worth noting that Asian Petroleum Limited , a subsidiary of Asian Holdings, is now available nationwide for ELF lubricants for two- and four-wheelers.