Staff Reporter : After launching Coca-Cola, Sprite, and Fanta in the market in Affordable Small Sparkling Package (ASSP) in 250 ml, Coca-Cola takes another meaningful step in Bangladesh by launching two iconic beverages – Coke Zero and Sprite Zero, in a pack size of 250 ml, in the innovative Affordable Small Sparkling Package (ASSP) format. These ASSP bottles are being manufactured by Coca-Cola bottling partners Coca-Cola Icek (CCI) and are available across the country.
Priced accessibly at a special introductory rate of BDT 15, this initiative is designed to provide consumers with access to premium, no-calorie beverage options. The ASSP bottles expansion showcases Coca-Cola Bangladesh’s transformative journey towards building a greener future.
Affordable Small Sparkling Package (ASSP) represents the transformative advancement in the beverage sector, thoughtfully designed to cater to the evolving preferences of today’s price-conscious and responsible consumers. This innovative packaging allows for smaller, cost-effective options while maintaining the highest standards of quality and taste. Earlier introduced in Bangladesh by Coca-Cola in 2021, ASSP has been used exclusively for the 250 ml and 400 ml packaging of Coca-Cola, Sprite, and Fanta.
Shadab, Managing Director, Coca-Cola Icek (CCI) stated, “At Coca‑Cola Icek, we are committed to making our products available in ways that match the diverse needs of consumers across Bangladesh. The launch of Coke Zero and Sprite Zero in the ASSP 250ml format means that more people can enjoy their preferred choice of beverages in a convenient size, at an affordable price and in an eco-friendly packaging. We are proud to work closely with Coca‑Cola Bangladesh to bring these new options to the shelves of stores, E&D outlets, and other distribution points across the country.”
Key attributes of ASSP are that it is thoughtfully engineered to use a minimal amount of plastic. ASSP bottles are an eco-friendly option for consumers. Through advanced packaging technology, the ASSP bottles ensure that beverages such as Coke Zero and Sprite Zero retain signature freshness and superior taste for an extended duration. They are designed with modern lifestyles in mind – the compact and lightweight packaging offers unmatched portability and ease of use. Moreover, a promotional accessible price point of BDT 15 appeals to a broader audience, and caters to diverse consumer groups.
Coke Zero and Sprite Zero in ASSP format are now available across the country in different general stores, and local markets.